Beantin

James Royal-Lawson

SEO

6 Articles worth reading… (Spotted: Week 14, 2010)

Eye Tracking and Web Usability: A Good Fit?

A detailed and soba look into the neurology behind eye tracking studies and specifically it’s application to web usability testing. If you’re in Sweden/Stockholm then you can get a hands on experience of eye tracking at one of these upcoming free eye tracking workshops.

Understanding the Mechanics of SEO as both Art and Science

Some good SEO tips, including: “You are not in competition with a search engine – you are in
competition with your competitors.”

Evaluate Editorial Impact Using Google Analytics

Practical advice about how to evaluate Editorial Impact of web or intranet content using Google Analytics. Measure more people! measure! Fredrik Wackå has written a (Swedish) blog post in response to Lars Johansson’s article I posted the link to here yesterday. Some good practical points.

Micro-blogging behind firewalls – our work on Yammer

A collection of (research) papers about corporate microblogging, including ‘following, ‘acceptance’, and ‘incentives’ produced during a year of studying by Jun Zhang.

How Consumer Attitudes and Behaviors are Shaped in Social Media: 10 Essential Rules You’ve Never Heard – But Need to Know

A refreshingly different “do this in social media to succeed” article by Taddy Hall. Itching to know more about the empirical data he mentions and that backs up some of his advice.

Adding image information to a Sitemap

Earlier this week Google announced the addition of image data to sitemap entries, including
title and caption. This is going to be another piece of your SEO jigsaw in times of blended search…

5 Articles worth reading… (Spotted: Week 13, 2010)

Consistency: Key to a Better User Experience

I’m a big fan of consistency. It’s an essential factor in having a successful web presence. This UX Booth article covers a number of ways in which your site should be consistent.

A beginner’s guide to blogging for business

Some sensible advice here from Kevin. A useful post to send to a manager/executive when the blog discussion comes up. (or at least to read before talking to them.)

The Social Media Bubble

Whether you agree with the article or not, I find it always refreshing to see buzz-topics being subjected to a bit of economic theory. Some good points about relationships; particularly that many online social relationships are one-sided and lack mutual investment in the relationship.

Step away from your site, I dare you

With the changing way the search engines are looking at how serve the searchers, website owners have to change with them. Universal or Blended Search, together with social media, has changed the game.

How Accessible is Your Website? 8 Tools to Analyze Your Website’s Level of Accessibility

Useful collection of resources; some validating tools, some monitoring & finally some Twitter accounts to follow – 8 Tools to Analyze Your Website’s Level of Accessibility

For your reading pleasure… (week 12, 2010)

Scrolling and Attention

Although many have said that Nielsen’s conclusion is obvious – “what’s most important for the users’ goals or your business goals should be above the fold” – there are also many who still claim that the fold doesn’t exist. It’s does, it’s just much more complicated than it used to be.

Eye Tracking: Best Way to Test Rich App Usability

A great overview of eye tracking and it’s benefits by three eye tracking and usability experts. It has a part to play in many different types of usability (and design) testing.

Conversation Manager vs. Community Manager

John discusses two different roles – that of a conversation manager and that of a community manager. It’s both interesting and useful to see these roles as separate. Arguably all companies need a conversation manager, but not all need a community one.

Why I don’t get SEO and A Beginners Guide to Keyword Research

Two posts under the same heading. Great fun to contrast the two posts. One is the view of an owner of a web design agency, the other a guide by someone with specific and in-depth experience of helping companies improve their bottom line by SEO. Paul is not wrong in all his post – I too believe in web standards and user experience – but, we live in a world full of humans and machines. The machines are also one of your target audiences. It’s not all about good content and making your site “accessible to search engines”. There’s a balance to be found.

For your reading pleasure… (week 11, 2010)

Matt Cutts Interviewed by Eric Enge

Matt and the Google Webmaster Central blog are excellent sources of information regarding how Google works and what you should be doing. This is a long and interesting interview and gives some useful answers to a number of questions. For those of you who don’t the patience to read the full interview there’s an illustrated summary available.

Best Practices for Your Google Local Business Centre Listing

Claiming and looking after your Google Local Business Centre (Googles lokala företagscenter) listing is an important part of maintaining your web presence. This post gives some good suggestions as to what you should be doing.

SEO breadcrumbs for site hierarchies in Google

A while ago Google started displaying breadcrumbs on some snippets in their search results. It’s an area that’s crying out for some web standards. This excellent and detailed research by Simon is the closest thing to a standard for breadbrumbs and Google that I’ve seen.

Facebook Sverige 2010 – 1,2 miljoner nya medlemmar på 10 månader

Swedish blog post by Simon Sundén which gives some interesting statistics about Facebook use here in Sweden. One area highlighted by Simon is the relative growth in the 35+ age group.

For your reading pleasure… (week 10, 2010)

Social Media Cheat Sheet

A useful refererence to have in your collection. It’s comprehensive enough, up to date, and contains relevant advice.

Reporting from the Internet and using social media

Reuters have published their social media guidelines. Built on Reuters own “Trust Principles”, they are a good, sensible, example of how to guide employee’s SM activity.

Thoughts on SEO Future and how to rank on a realtime web

Jesper’s almost weekly appearance in my recommended reading post. Speculation rather than fact; but optimising for the real-time web is obviously of rapidly increasing importance. Your reputation, relevance, geo-location & social peers are all going to be factors.

10 Steps for Optimizing the Brand for Social Search

Looking at the human side of things rather than the SEO side of things, Brian says that the key to Social web & social search “is to incite participation and sharing”

The Future is the Mobile Web (not the Mobile App)

I’ve mentioned previously how use of platform specific applications to deliver content that would normally be viewed on a website is not optimal long term. This post from PercentMobile highlights the problems of the walled garden and applications that are more suited to being mobile websites.

25 useful Google Analytics tips and tricks

A genuinely useful list of tips, tricks and hacks to get that little bit more out of Google Analytics.

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