There has been constant speculation about how many active Twitter users there are here in Sweden. This article (in Swedish) makes public some research that Microsoft has commissioned. That survey states that 8% of Swedes have used Twitter. 5% use twitter monthly, 3% user it Weekly. Clearly being 35-44 and a daily user makes me quite special!
We are more willing to share with people with trust, especially mutually. Repeated communication helps build up that trust (doesn’t need to be very frequent or even face to face).
Oscar Berg writes about how to beat email as the tool of choice within the enterprise organisation. Summarising his post to it’s simplest possible – email is incredibly easy to use and flexible; your collaborative alternatives need to be equally as easy to use, and you need to train and coach people effectively.
Facebook is a company that needs to make money, and it’s going to do that via fantastic amount of data it has about it’s 400 million users. It’s a marketeer’s wet dream. Biggest risk with Open Graph and “likes” on web pages is that it could tip the balance just a little too far. Remember that social networks always die in the end, just a matter of when.
Not necessarily a list of the simplest and easiest things you could do in-house, but it’s a worthwhile read and not at all wrong.