11 Articles worth reading… (Spotted: Week 19-20, 2010)
Free SEO Copywriting Report
Related to my SEO Checklist/SEO Guidelines for content writers Brian Clark has covered similar ground and gives some good advice in his PDF. (although ultimately it’s an advert for their automated product – Scribe)
Blog Title Optimization: 6 Simple Steps for SEO Copywriters
More SEO writing tips, this time Dan Zambonini gives some blog post title tips. No reason why his advice should be limited to blogs, although he’s missed the chance to optimise the <title> seperately – giving the chance to hit a bit of a balance between humans (readability) and machines (findability)
Why use a hierarchical, hyphenated URL structure?
Another good, educational article in LBI’s “FAQ” series. They are good to have in stock to share when someone comes with a “why?”. Full marks this time for the use of cheese in the example.
Google Experts Answer your SEO Questions
A gang of 5 Google experts do some straight talking and provide a few to-the-point answers for web managers.
Intranet content manifesto – 2nd draft
An updated Intranet content manifesto. Nice idea – not guidelines or rules, but a manifesto. It’s been increasingly popular to produce such “manifestos” for varies topics. It’s a good way to build up some common ground and a feeling of inclusion
The Generation Gap in Your Office
The Rise of Gen Y (Millenniums) in the Workplace – Your Company’s Communication is About to Change.. An American infographic; but the pattern is the same in the UK/Sweden (and many other countries)
A Case Study on Enterprise Microblogging (PDF)
A write-up of the launch of enterprise “microblogging” (ie Status updates) within a 150 employee company in September 2008 (the study itself covers a period of March 2008-March 2009”.
Safe landing – a review of the direct deposit banking experience
In-depth article about direct banking, usability & eye tracking. James Breeze takes a look at landing pages & form completion.
7 ways to improve your call to action
We’re seeing time and time again in eye tracking studies just how little time people spend on landing pages before making a decision. This Conversion Room blog post from Google gives a whole load of tips and further reading.
What iPads and Tablets Mean for Web Analytics
Death of the dashboard & the age of segmentation? We interact with the Internet differently though mobile devices and tablets than we do through “traditional” computers – This makes understanding visitor behaviour and statistics a whole lot more complicated. Throw in that people “jump” between devices and we’re doomed!
Google Font API & Interview
At I/O one of the things Google launched was Google Font Directory… It’s Basically @font-face using Google’s resources; it’s nothing revolutionary, but it will be useful from a speed viewpoint.