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Posts by James Royal-Lawson tagged with eyetracking

Beantin Webbkommunikation is +46735931654, Stockholm-based digital strategist and web managerwebbkonsult, webbrådgivare

On this blog you can find articles that cover web strategy webbstrategi, intranets intranät, trends (often with a Swedish twist), analytics, and running an effective web presence. Check out my most popular posts.
February 25
2011
Most of your webpage is irrelevant Provocative title, yes, but as you can see from the eye tracking heat maps above - when a user lands on a page trying to complete a task, they ignore everything they don’t consider helpful in completing that task. Left-hand image The left-hand heat map shows 3 people looking at the start page of a Swedish council’s website without a task. They were just told to take in the page - a test I call first impressions. Without a task, people look everywhere - fixating on headlines, menus, and faces across pretty much the entire page - even scrolling to look below the fold. Right-hand image The right-hand heat map shows where 3 people fixated on the same page, but this time they were given a specific task. Their focus is entirely on the horizontal menu. They presumed the menu to provide the next step in completing their task. Everything else was ignored. Nothing else was expected to be able to help more than the main menu. Normal behaviour This is not a one off. This is what I see every single time I test a web site where the user has a task to complete. The exact places they look varies with the task, but searching the page for keywords almost always begins with what is perceived to be the main navigation. How much of your start page is irrelevant and ignored?

Most of your webpage is irrelevant

Provocative title, yes, but as you can see from the eye tracking heat maps above - when a user lands on a page trying to complete a task, they ignore everything they don’t consider helpful in completing that task.

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February 20
2011

13 Articles worth reading… (Spotted: Week 6-7, 2011)

This time, a collection of links (and summaries) including articles related to: Social media and social search, web strategy and web management, Optimisation, usability testing and Eye tracking.

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February 6
2011

20 Articles worth reading… (Spotted: Week 3-5, 2011)

This edition’s collection of links includes posts related to: Eye tracking and user testing, Intranets, UX, usability and web strategy, SEO, and web development.
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January 14
2011

16 Articles worth reading… (Spotted: Weeks 1-2, 2011)

This edition’s collection of links includes posts related to: Intranets, UX, Web design and web development, web strategy and web tactics, Analysis and eye tracking.

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December 10
2010

19 Articles worth reading… (Spotted: Weeks 46-49, 2010)

A whopping 20 article post this time covering 4 weeks of articles spotted on my web-travels. Enjoy!
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