James Royal-Lawson

7 articles worth reading… (Spotted: Week 23 2010)

A twelve step process for a storming Social Media strategy

Straight-forward, practical stuff. A process that isn’t complicated to follow and will give results. The first comment to the post (by Jon Buscall) is also worth reading.

A Cross-cultural eye tracking study

A cross-cultural eye tracking study covering 6 countries (and 30 survey participants in each) shows that international websites can’t be successful ‘one size fits all’ sites due to statistically significant cultural differences in information needs. Would love to see more research into this.

Analytics Basics: Averages and Ratios

Highlighting the advantages of using median values for due to the non-normal distribution of visit lengths. Another article where it’s worth taking the time to read the comments. Brian Clifton and Neil bring up some good points regarding goals.

Designing with Behavioral Economics

Some family examples, nicely packaged in one article. It covers opt-in versus opt-out forms, problems of excessive choice, and Value judgements featuring the wonderful Economist subscription example.

No plans to redesign your site? Now is the time to hire a web design agency

Paul Boag talks a whole load of sense in this post of his. We really have got to break the “rebuild” cycle we’ve have ended up with for websites. My only criticism is that he keeps referring to “website” when he should be using “web presence” (or something similarly broad)

Varning: lyssna inte på ‘good enough’-profeterna

When good enough becomes the goal, when you choose to aim to do something competently, you will never do anything anything fantastic.

SEO site review session from Google I/O 2010

A man after my own heart, Matt Cutts (from Google) does a series of quick site reviews (from an SEO viewpoint). It’s an hour long video, but it gives some real-life examples of why certain things are important.

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