In this article, I build on Stephen Anderson’s thoughts about customer journeys and how we work with them as designers. I expand on the ALT-X model Stephen (and Erik Flowers) presented, and suggest some adjustments, from an economics viewpoint.
I’m looking for an organisation who is willing to take part in an experiment.
I want to find a company that is prepared to fill a UX role by employing a more junior candidate than they were originally intending. Then combine that with hiring me in a limited consultant capacity to work with them, guide them, and mentor them.
Google Analytics is used by over 30 million websites, including 1 in 4 of the world’s top websites. Given that you’re reading this article, I’m going to guess that one or two of those 30 million websites are websites you have something to do with.
I opened up a customer service chat with Yorkshire Water.
I’m not a fan of ringing up companies and talking to them. I guess that’s largely a result of decades of mental scarring from so many frustrating menu systems, dodgy hold music, being cut off mid sentence, and often have more knowledge about the thing I’m trying to sort out – and how to sort it – than the customer service agent I’m talking to.
Sometimes, when you view a collection of objects you notice qualities, characteristics and connections that wouldn’t have been noticed if each object had been viewed individually.