Beantin

James Royal-Lawson

yammer

13 Articles worth reading… (Spotted: Week 6-7, 2011)

This time, a collection of links (and summaries) including articles related to: Social media and social search, web strategy and web management, Optimisation, usability testing and Eye tracking.


Social media & social search

Google Search Finally Going Fully Social With Shared Twitter Links And Even Quora Data

More Google (social) search news. Adding “shared” information to SERPs is a sensible way of making use of open data. It’s basically recommendations for search results. As I’ve written about, certain results shared by certain people (or combinations of people) seem to get a bump up your (personalised) search results.

How To Target Social Tribes On Facebook

Pressing the right psychological buttons is always centre to marketing, but the ease at which you can tribalise a brand varies a lot from sector to sector and product to product.


Web strategy & web management

Erase and rewind

The BBC is going to close and remove a number of old websites. This has generated an interesting and worthy debate about historical content and how it should be archived rather than destroyed. The cost (and difficulty) of keeping such archived content is hardly worth mentioning. The similarity has been raised between this wiping policy and the same one the BBC had for video tapes back in the 60s and 70s – resulting in programmes and performances being lost forever.

Are marketing images damaging your website?

Banners that don’t match the task a visitor is trying to complete and “filler” marketing images and being shown time and time again to be either ignored, or as Gerry points out there – even detrimental to the trustworthiness of a site and the chances of goal completion. Worth re-reading this Nielsen Alertbox article too

Linking Google Analytics to Webmaster Tools

A long awaited improvement. I’m of the opinion now that even if you are running another statistics gathering script on your page, you probably should make sure GA is there too.

How to read the RSS feed of any Facebook page

Cross-feeding updates from one social media site to another, or back to your corporate website is an increasingly important aspect of a web presence. For some organisations (such as Swedish Councils) archiving these updates is a requirement. Pulling out status updates from a Facebook page as an RSS web feed is possible, but how you do it is not widely known. This post explains how.


Information architecture

Guide to Website Navigation Design Patterns

A good quick overview of a number of navigation design patterns. Be careful with some of the drawbacks though, as some of them aren’t fundamental drawbacks of the particular navigation type. The Bible for anyone interested in this subject is James Kalbach’s Designing Web Navigation.


Intranet & Collaboration

The Social Business Employee Manifesto

Here’s another manifesto – from May last year – outlining the ground rules for the business employee relationship in the era of social business.

Why Yammer Failed

A little intranet story showing again how important it is to have management buy in. At the end of the day, someone above you can stamp on pretty much anything they want should they want to – no matter how well planned, justified, and implemented.


Optimisation, Usability testing & eye tracking

Appsumo reveals its A/B testing secret: only 1 out of 8 tests produce results

Not every A/B test will give you a strong result, as this article explains you might end up with an awful lot of non-results. Take-homes – Weekly iterations, patience, persistence, focus on the big.

A guide to carrying out usability reviews

A DIY usability review kit – including a scorecard template. Have a little play on your own website.

To Track or Not To Track

For me, it’s a no-brainer. Eye tracking combined with retrospective think aloud interviews gives you data and insight that other usability testing can’t. Make sure you read the comments on this post.

The value of eye tracking vs. observation and mouse tracking

Tommy expands on his comment to the “To Track of Not To Track” blog post above by showing the extra value that eye tracking can give compared to traditional usability testing (or mouse tracking). The post is quite technical in places, but ultimately what it explains is that eye tracking testing in this case highlighted issues that otherwise wouldn’t have been spotted.

20 Articles worth reading… (Spotted: Week 3-5, 2011)

This edition’s collection of links includes posts related to: Eye tracking and user testing, Intranets, UX, usability and web strategy, SEO, and web development.


User experience, usability & web strategy

Good usability makes a website

This one quote from the article pretty much says enough: “Usability testing is no longer a nice to have but essential to the success of any website.” – if anything, design is the “nice to have” if you are forced to choose.

Should web writers and UX designers use “click here”?

From a usability perspective, we’ve been trying to get web editors to avoid “read more” and “click here” for years. But, for sales links (rather than “resource links”) you get more clicks – which means potentially more conversions.

If you were going to design Flattr’s sign-up process, is this how you’d do it?

Via his blog post and the comments Harry Brignull has, in effect, crowd-sourced the improvement of not only Flattr’s website (their tactics), but also the entire way they are going about building their business (their strategy). This blog post could be the point where Flattr’s tide turned….

A Dead-Simple Change That Increased Our Conversion Rate by Over 250%

Forget your big-bang entire-site redesigns. Let’s tinker more. Small changes can make massive differences; with often very little cost or negative impact on other aspects of your site. In this example, just the wording on a button was changed.

The Right Way to Introduce a New Feature

There are some really bad examples of how to highlight a new feature, but this example from LinkedIn is one of the good one; as Erin explains in blog post.

FAQs as “Lucky Bags”… how not to improve the marketing power of your website

If a question is frequently asked, then obviously it’s important to your users and deserves more loving care than to be consigned to the depths of a FAQ dumped in a lonely corner of your site.


Social media

Guide to Twitter

This blog post in Swedish by Helen Alfvegren is an excellent and exhaustive guide to Twitter. If you are Swedish and thinking of diving in (as a company or an individual), or if you have dabbled but not really got into it – then take a look at this guide.

The Pros and Cons of Merging Your Facebook Page and Place

Some pros and cons with merging a Facebook Place with a Facebook Page. Note that we’re talking about merging here, not associating. You should associate all of your places with your business – but not necessarily merge them.


Search engine optimisation

Findability, SEO, And The Searcher Experience

Although lots of SEO is aimed at optimising for machines, you’ve got to remember the human side too – the search experience.

7 ways to make SMO work in the post-Google age

Ok, I know the writer is just trying to practice what he’s preaching, but “post-Google age” and “SEO is fading away”. Oh please. If you ignore silliness, this article is a good read. SEO isn’t going away, neither is Google any time soon – and SMO (Social media optimisation) and SEO are partners, not enemies.

BBC to cut online budget by 25%

A 25% cut is never fun, lots of things will have to disappear… But let’s focus on the positives. Buried away at the bottom of this article is the gem: “The corporation also said it wanted to double the number of referrals to external websites to 22 million each month by 2013/14.” The more link-love available from the BBC the better for the rest of us I say!


Intranet

What would you want from an introduction to Intranets book?

Kristian has kicked-off a collaborative project to write a book that gives you an introduction to intranets. The list of topics suggested would take the book well beyond an introduction, but refined and produced in multiple languages it could be a really good resource. Plenty of internationally respected names within the world of Intranets have commented on the post. The introduction to intranets site officially launches tomorrow.

What is a social intranet or an intranet 2.0 ?

Some common sense thrown onto the social intranet hype. Quote: “Forget the word social intranet or intranet 2.0. It’s an intranet. Period. The place where the whole organization can meet, exchange, work.”

How NOT to use Yammer: Ragan offers prime example

An amusing insight into Ragan’s first day of using Yammer. I don’t agree with all of the “tips”. What you see here is a reflection of their company culture; not Yammer/whatever social collaboration platform you fancy. Too many rules will kill it off. It’s a cultural change; manage that change – don’t write a rule book.

Survey of 10,000 Yammer Users Reveals Benefits of Enterprise Social Networking

Yes it’s a Yammer survey of Yammer users – but if you can just replace “Yammer” with “Social collaboration” and the figures will still ring true. Yammer is just an example of how such collaborative tools and features as part of a company’s intranet can change behaviour and, ultimately, how effective an organisation is.

Mobile devices are personal devices (and what this means for enterprise apps)

James points out that mobile devices are personal devices – in the context of intranets this not only gives us a whole load of exciting (and useful) opportunities, but also a few challenges – the way we deal with content and services internally needs to change (you even could say “grow up”) in order to make the most of what mobile intranets can offer.

How to Make Paper Communication Productive With QR Codes

Printing in the work-place isn’t going to vanish any time soon – QR Codes though could really help link the paper world with the digital work. There’s lots of potential uses in a working environment, many of them outlines in this post.


Web dev

Google APIs & Developer Products periodic table

Geek-heaven. A periodic table of Google API and developer products. You could lose yourself in this for years. Even non-geeks can do nothing to help be impressed by the sheer range and quantity of what Google offers.


Eye tracking & user testing

User testing: How to recruit the right participants, as it won’t happen by chance!

Recruiting people to take part in testing is an art-form. One of my least favourite tasks. Here’s some tips from James Breeze and the objective Digital crew down under.

AGENCY GUIDE: How to Implement Eye Tracking & Usability

A partcularly useful post this one – some tips from Simple Usability on how to go about including usability testing (and Eye tracking in particular) in your projects – and some tips on how to sell it in to clients.

Managing disruptive collaboration tools

Yammer has a wonderfully disruptive marketing strategy – anyone with an email address can sign up and become part of the network for that email domain. No IT procurement process, no buy-in, no permission from anyone – you just get on with it and start collaborating.

Collaboration behind your back

A lot of companies will be using Yammer without knowing anything about it – even if they have an official collaborative platform as part of their intranet such as Sharepoint or Lotus Connections.

Some do know and try to “force” users over to their official platform, going as far as adding Yammer to the list of blocked sites.

But what should you do? how do you deal with Yammer, if Yammer isn’t your chosen option?

Don’t punish collaboration

The fact that people have chosen to use Yammer is great. It means they want to share and collaborate. These are exactly the people you want to use as role models for other employees who haven’t quite made the cultural leap into a digitally collaborative work place.

The fact that they have chosen to make Yammer their tool of choice rather than your official solution isn’t ideal, but it’s not something that should be punished. You should focus your efforts instead on gently massaging them into moving across to where you want them to be.

I’ve written about Yammer in this blog post, but the advice is just as applicable to other distruptive services such as Present.ly or Socialcast.

1. Create an account

Create an account in the name of your web management group or whoever is responsible for collaboration (or your intranet).

2. Social media policy

You need to have a social media policy in place to refer to (This article from The Next Web, amongst others, can give you some tips).

3. Talk to information security

Take some advice from your information security department, or check your security policies. It could be the case that Yammer falls into the same “open” security classification as regular public social networking sites such as Facebook and Twitter.

4. Regularly post updates

You need to visit Yammer regularly (with your Web management account) and post some kind of update explaining what you can do here (and where you can do other stuff; the official platform).

Here’s a suggestion for the recurring update:

Please be aware that Yammer and this Yammer network
is not supported, maintained or approved by YOURORG. 

If you publish information on Yammer it must be 
information that is classified as "Open Information" 
according to YOURORGS's information rules. 

You must treat Yammer like any other Internet 
social network - such as Facebook and Twitter. 
Please read our social media and internet policy. 

Please also make use of our supported collaboration 
tools, LIST YOUR TOOLS HERE WITH LINKS.

5. Follow everyone

Follow everyone who joins. This makes your “Web team” account more visible, and increases the chance of people reading your updates.

By dealing with the non-official networks in this way we are educating these enthusiastic social workers rather than banning, closing down, or saying naughty naughty. It’s a mature and friendly way of managing disruptive collaboration tools. A gentle touch rather than a heavy hand.

7 Articles worth reading… (Spotted: Week 44-45, 2010)

Photos as Web Content

Anyone who has done any eye tracking tests knows how true this Alertbox article from Nielsen is. Visitors to your site only pay attention to images that are relevant to their task, other pictures used to “make the page pretty” (and indeed banner ads) are ignored. Flash film on start page? ha!

Google Instant Previews – Eye tracking shows it’s game changing

Some eye tracking testing of Google’s new Previews feature. It basically supports what I’ve suspected. Once a user has learnt that the preview feature exists, it’s a game changer. How your site looks in this preview is going to become crucial, and another thing to check as part of your regular routines.

New data proves your mobile marketing strategy must include Android

Gone is the time when you could make an iPhone app and consider your mobile strategy done and dusted. Ignoring Android is becoming the modern-day equivalent of making a web site “Internet Explorer Only”.

Intranet strategy – planning a successful intranet

Do you have an intranet strategy? Far too few organisations actually do. Toby Ward outlines a strategy, offers a methodology and even a model. Must be Christmas!

Intranets in 2011: a turning point

Extended “highlights” by Jane McConnell from the soon to be released Global Intranet Trends 2011 report. Highlights of the highlights: Governance more important than ever, employee generated content and collaboration are essential, people focused, accessible, real-time.

Could Yammer be the death of your organisation?

An alarmist title to this article, but it does have a good message – Enterprise collaboration is here, you can’t ignore it, and you need to have suitable policies in place. What the article doesn’t do though is give you much advice regarding governence of networks like Yammer. I’ve got a blog post brewing about that.

The Art and Science of SEO Site Audits

Nice overview of SEO Audits from Search Engine Watch – Even for the non-expert this is useful to show just how many factors are involved in auditing a site, and also a reminder of how important it is to take care of your SEO (even more so during redesigns!)

12 Articles worth reading… (Spotted: Week 42-43, 2010)

Information Architecture 101: Techniques and Best Practices

A great “briefing paper” from Six Revisions, intending to raise awareness of the discipline with designers.

Mental Models

The latest Alertbox post covers what users think they know and how that affects their behaviour. Users, designers and developers all have differing mental models. You need to work with conformity not against it, and gently adjust the mental models of your visitors and users.

10 essential usability guidelines for websites

If every website followed the ten points in this list, i’d suddenly have hardly anything to complain about any more. Well, perhaps not *hardly* anything – more like “less”.

How Yammer Won Over 80% of the Fortune 500

Yammer boasts that 80% of the Fortune 500 use Yammer. I wonder how many of those 400 companies have adopted Yammer as their official, or main, collaboration platform?

How I learnt to stop worrying and love enterprise microblogging

Nice case describing how Yammer took flight at AXA Australia in just the few months since August.

Information flow part 3: Why persistent links are important

I’m really enjoying Kristian’s series of posts about aspects of his work over the last couple with the intranet at Region Västra Götland. This particular post goes into the details of how they’ve tried to deal with managing URLs and links across multiple systems.

How we improved our intranet search experience

Luke describes how they implemented and tweaked their Intranet search (using a Google Search Appliance). Some good lessons-learned and insights that anyone dealing with intranet search can make use of.

Report: iPad Is an Enterprise IT Triple-Threat

The headline talks about iPad (and thereby iSO) but the report concludes that Android and HTML5 should also be prioritised. I’m going one step further than Forrester and saying prioritise HTML5 and Android. Plan for mobile/wireless working and plan soon.

How Google tested Google Instant

An insight into how Google tests it’s products (before launch in this case). What I find interesting is that normally Google uses eye tracking whilst testing. It gives them real data to work with. In this case, Google Instant, they chose not to. Why? I suspect they did try, but realised that far too many people were spending too much time looking down at the keyboard whilst typing – and not looking at their instantly-changing search results.

How Facebook Decides What To Put In Your News Feed – These 10 Secrets Reveal All

Some useful testing into how Facebook decides what to display into your news feed. Would be interested though to know their source for saying “Top News is how a vast majority of Facebook users get their information”

20 Real Tips for Hiring a Social Media Consultant

A good list to help you separate the wheat from the chaff in the world of social media consulting. You don’t need to hold yourself religiously to all 20 points, but there is some really good, honest, to-the-point advice in Pam Moore’s post.

How Google dominates the Web

If you had any doubts about just how dominant Google are in our World of Web Stuff, then this Royal Pingdom posts shows you the stats in easy to consume pie-charts.

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