Great discussion sparked by Janus Boyle’s post and taken up by Alex Manchester. I’ve repeated my response repeated below.

It’s easier to reposition than to rename, so I think “intranet” is here to stay (it’s even established in non-english languages, such as “intranät” in Swedish, as well as entrenched in search engines)

The problems are ours to highlight and to solve – it’s our job to managing the rebranding from the old (dysfunctional) intranet, so the new “workplace web”, where the intranet actually helps you perform your job better.

We’re seeing an ever increasing awareness surrounding visitor goals/tasks as an essential part of web strategy/management, and we’re seeing increasingly often a similar way of thinking for intranets. Agree that, although the world won’t chance in 24 months (as Sean says) we’re going to see some organisations take giant leaps forward in the near future.

Fun to be involved.