James Royal-Lawson


UXPodcast at UXLx 2012

During the 16-18 May I’ll be at UXLx in Lisbon. Like last year I’ll be travelling there from Stockholm along with Per Axbom. And also like last year we’re planning to cover the event in a few different ways.

Picture of the welcome sign to UXLx 2011

One of the ways we will be covering the event is through a number of on the spot episodes of UX Podcast.

Optimise or die

UX Podcast is a regular podcast for web professionals hosted by myself and Per. If you haven’t listened to it before, give our latest episode a listen. We interviewed Craig Sullivan (Optimiseordie on Twitter) about mobile websites and got some hands on advice based on Craig’s experience with Belron.

Broadcasting from the event

If you are at UXLx you might spot us recording an episode. Keep a look out for the UX Podcast rollup. If you see it, come and join us for a chat!

We are also planning to publish some notes, pictures, mindmaps, perhaps even sketches, with the help of other delegates on If you’d like to contribute, let us know

And of course, there’ll be endless amounts of twittering from me using the hashtag #uxlx.

The truth about gamification – uxpodcast

Episode 5 of UXPodcast has been published. This month, Per Axbom and I talk to Jesper Bylund about gamification.

It was not only good fun to have Per and Jesper round to Beantin HQ to record the podcast, it was also thoroughly educational. Jesper knows his stuff when it comes to game design and gamification.

The peak of inflated expectations

There’s an awful lot of hype about gamification now – as higlighted by Gartner in their 2011 hype cycle. Gamification is right up there in the peak of inflated expectations.

Together with the hype there is a lot of misunderstanding. In the podcast we dig into the misunderstanding and talk about what gamification really is.

Listen to the show

Take the chance to listen to episode 5 – The truth about gamification on

is a freelance web manager and strategist based in Stockholm Sweden.

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