Beantin

James Royal-Lawson

split testing

7 Articles worth reading… (Spotted: Week 35-36, 2010)

Finding the Balance: Users’ Needs Vs. Clients’ Wants

A another look at the classic user v client dilemma. One of the key things to finding a good balance is stakeholder buy-in and inclusion.

Surprise, surprise! Having no secure icon on a page increased conversions by 400%

An split testing case where removing a green “secure” icon from the page made a vast improvement – their conclusion: “Make each page designed to get the user to do one thing, and try to focus all of their attention on that one thing”.

Putting people at the centre: social staff directories

Alex Manchester in this article from Step Two explores the potential of people search and staff profiles and their role as the very heart of intranet. He also gives examples of people-related concepts in use within organisations today.

Facebook As A Company Intranet Is A Nightmare Waiting To Happen

Building your entire intranet using Facebook would be an utter nightmare! But let’s not forget the relevance of Facebook as part of internal communication and collaboration. Colleagues who are friends with each other will almost certainly use it to communicate in some way at some point – even if it’s just a “running late for 9am meeting” or “working from home today”. Organisations should consider ways to take advantage of that.

New guidelines for (Swedish) public bodies and companies who want to be present on Facebook

Swedish guidelines published by The Swedish Data Inspection Board recommending how you should deal with communication channels with user generated content, such as Twitter, Facebook, Youtube in order to be compliant with Swedish law.

WordPress Fat-Loss Diet to Speed Up & Ease Load

If you are using wordpress for a business site you might want to consider some of the following tweaks – or bring someone in to do them for you.

Google Instant – a Reminder that Google is not equal to SEO

reality check from Jesper. Yes Google is really important, but it’s not the whole picture. YouTube, Facebook, Intranets, on-site search – Search is a lot more than Google, but it’s all about serving up what people want when they want it.

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