James Royal-Lawson

social computing

Enterprise 2.0’s power is not about tools, it’s about the communication shift that those tools enable.

Jakob Nielsen’s Alertbox, Social Networking on Intranets
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You cannot ignore this trend. You cannot sit this one out. Unless you are retiring in the next six months, it’s too late to quit and let somebody else handle it.

About the “groundswell” social computing trend. Taken from Groundswell, winning in a world transformed by social technologies. My summer reading for this year.
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