Beantin

James Royal-Lawson

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For your reading pleasure… (week 8, 2010)

Q&A with Jakob Nielsen and Kara Pernice

Basically plugging their new book, but nevertheless gives you some insight into eye tracking usability testing (and some points to agree or disagree with if you’ve performed some eye tracking testing!)

The Olympics Impact on Google Search Results

The start of the Winter Olympics gave us the opportunity to sit back and observe Google deal with a news event as it happened. James takes us through Olympic searches from before, opening day, and during the games.

Global Social Media Checkup

47 slides of insight into Fortune Global 100 companies and social media. It includes some good “checklist” like advice towards the end too.

The Incidental Publisher

People with no experience creating & publishing your web content. Can your brand and your organisation really afford to have such an amateurish web presence? Using a CMS for decentralised publishing is not necessarily the Good Thing you thought it was.

Google Analytics for Facebook Fan Pages

Something that has been a bug-bear for many people for a fair while is how to get some more analytics from Facebook pages than is offered by Insights. This clever idea opens the door to Google Analytics data from your fans.

For your reading pleasure (week 5, 2010)

Your business blog needs to be written for children

Most business websites are unreadable. You don’t need to “dumb down” your content, you just need to make it readable

Tax on What? Taxonomy on the Intranet

Oliver talks us through how an intranet folksonomy and taxonomy can work together. Combining their respective strengths can compensate for the other’s deficiencies

Recruiters really care about your online reputation even if you don’t

The information about you that is discoverable online is a potential time bomb for many. Once something is out there, it’s not always straight forward to wipe it away.

Google Economist Explains Why You Won’t Pay For Online News

Graham argues, backed up by search data, that reading the news online is a work-time activity, and that workers reading news as a distraction from other tasks won’t be prepared to pay for it.

Confessions from an Annoyed yet Modern SEO

Another week, another good post from Jesper. The days of the fast lane to SEO optimisation have passed. You need good content, good analytics, and a good understanding of what your target audience wants.

Using the hReview Microformat for your Review Pages

Google will be using on-site microformats increasingly often to produce rich snippets in search result pages. This is a great walk-through for those wanting to implement the hReview microformat for reviews on their site.

For your reading pleasure (week 4, 2010)

Common and real concerns about intranet micro-blogging

Oscar de-bunks, with the help of some sociology and communication theory, a few of the most commonly aired concerns regarding the using of micro-blogging as an intranet tool

Top 5 Misconceptions about How Social Media traffic Converts

Jesper helps explain how social media is not a direct sales channel that converts instantly, instead it’s part of your wider, long term, distributed web presence.

Survey Results: Impact of Blogging on Search Engine Optimization

Lots of interesting quotes and stats in this survey summary. Not just blogs, but regularly publishing & promoting relevant content has a “direct” impact on SEO.

Should a Blog or Twitter be Your Social Media Hub?

As I wrote in the comments of this post, I think it’s possible to switch out “social media efforts” for “distributed web presence” in what Jason Baer says.

5 Ways to find out if an SEO is lying to you

There’s a lot of money being spent ineffectively on SEO by misinformed and under-informed website owners. This post gives 5 useful “oh oh” signs to look for.

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year

The way in which we consume the Internet is continuing to evolve. Be careful with the table at the end of the article, Australia is top – but they only surveyed 10 countries.

For your reading pleasure (week 3, 2010)

How Google ranks Tweets

A little bit of an insight into how Google ranks tweets on Twitter from a Google Engineer.

The Case Against Vertical Navigation

Yet another detailed and well argued article from Smashing Magazine. This time covering the use of (left hand side) vertical navigation menus on web sites, and arguing the case for horizontal menus instead.

Öppna länkar i nytt fönster?

A request to have pages opening up in new windows (or tabs) came up yet again this week from a client. This is a useful page covering many arguments – not all of them against. Although in almost all situations, I am.

Preventing Spam in Form Submissions without Using a CAPTCHA

A clearly written guide to how you can do almost the same job as a CAPTCHA, but without using a CAPTCHA and all of the problems it causes people.

Social and Mobile Lead in Nielsen Annual Intranet Report

Bill Ives gives a summary of Nielsen’s latest Intranet report. The tipping point for mobile web, could tip over into Intranets too during 2010.

Färdiga SEO-paketlösningar rekommenderas inte

Niklas Lindh explains why you should use SEO consultants rather than throw money at pre-packaged SEO services./

A Brief History of Eye-Tracking

UX Booth provide us with a nice read about the history of eye tracking, without getting to the whole love/hate eye tracking debate.

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