For your reading pleasure… (week 8, 2010)
Q&A with Jakob Nielsen and Kara Pernice
Basically plugging their new book, but nevertheless gives you some insight into eye tracking usability testing (and some points to agree or disagree with if you’ve performed some eye tracking testing!)
The Olympics Impact on Google Search Results
The start of the Winter Olympics gave us the opportunity to sit back and observe Google deal with a news event as it happened. James takes us through Olympic searches from before, opening day, and during the games.
Global Social Media Checkup
47 slides of insight into Fortune Global 100 companies and social media. It includes some good “checklist” like advice towards the end too.
The Incidental Publisher
People with no experience creating & publishing your web content. Can your brand and your organisation really afford to have such an amateurish web presence? Using a CMS for decentralised publishing is not necessarily the Good Thing you thought it was.
Google Analytics for Facebook Fan Pages
Something that has been a bug-bear for many people for a fair while is how to get some more analytics from Facebook pages than is offered by Insights. This clever idea opens the door to Google Analytics data from your fans.