Beantin

James Royal-Lawson

jesper bylund

The truth about gamification – uxpodcast

Episode 5 of UXPodcast has been published. This month, Per Axbom and I talk to Jesper Bylund about gamification.

It was not only good fun to have Per and Jesper round to Beantin HQ to record the podcast, it was also thoroughly educational. Jesper knows his stuff when it comes to game design and gamification.

The peak of inflated expectations

There’s an awful lot of hype about gamification now – as higlighted by Gartner in their 2011 hype cycle. Gamification is right up there in the peak of inflated expectations.

Together with the hype there is a lot of misunderstanding. In the podcast we dig into the misunderstanding and talk about what gamification really is.

Listen to the show

Take the chance to listen to episode 5 – The truth about gamification on uxpodcast.com.


is a freelance web manager and strategist based in Stockholm Sweden.

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