Beantin

James Royal-Lawson

intranet

11 Articles worth reading… (Spotted: Week 19-20, 2010)

Free SEO Copywriting Report

Related to my SEO Checklist/SEO Guidelines for content writers Brian Clark has covered similar ground and gives some good advice in his PDF. (although ultimately it’s an advert for their automated product – Scribe)

Blog Title Optimization: 6 Simple Steps for SEO Copywriters

More SEO writing tips, this time Dan Zambonini gives some blog post title tips. No reason why his advice should be limited to blogs, although he’s missed the chance to optimise the <title> seperately – giving the chance to hit a bit of a balance between humans (readability) and machines (findability)

Why use a hierarchical, hyphenated URL structure?

Another good, educational article in LBI’s “FAQ” series. They are good to have in stock to share when someone comes with a “why?”. Full marks this time for the use of cheese in the example.

Google Experts Answer your SEO Questions

A gang of 5 Google experts do some straight talking and provide a few to-the-point answers for web managers.

Intranet content manifesto – 2nd draft

An updated Intranet content manifesto. Nice idea – not guidelines or rules, but a manifesto. It’s been increasingly popular to produce such “manifestos” for varies topics. It’s a good way to build up some common ground and a feeling of inclusion

The Generation Gap in Your Office

The Rise of Gen Y (Millenniums) in the Workplace – Your Company’s Communication is About to Change.. An American infographic; but the pattern is the same in the UK/Sweden (and many other countries)

A Case Study on Enterprise Microblogging (PDF)

A write-up of the launch of enterprise “microblogging” (ie Status updates) within a 150 employee company in September 2008 (the study itself covers a period of March 2008-March 2009”.

Safe landing – a review of the direct deposit banking experience

In-depth article about direct banking, usability & eye tracking. James Breeze takes a look at landing pages & form completion.

7 ways to improve your call to action

We’re seeing time and time again in eye tracking studies just how little time people spend on landing pages before making a decision. This Conversion Room blog post from Google gives a whole load of tips and further reading.

What iPads and Tablets Mean for Web Analytics

Death of the dashboard & the age of segmentation? We interact with the Internet differently though mobile devices and tablets than we do through “traditional” computers – This makes understanding visitor behaviour and statistics a whole lot more complicated. Throw in that people “jump” between devices and we’re doomed!

Google Font API & Interview

At I/O one of the things Google launched was Google Font Directory… It’s Basically @font-face using Google’s resources; it’s nothing revolutionary, but it will be useful from a speed viewpoint.

5 Articles worth reading… (Spotted: Week 16, 2010)

Video pollution on the web

In depth paper on First Monday covering the problem of video spam (such as where users upload duplicate content, or incorrectly tag films in order to appear in popular searches) and also some possible solutions.

The decline of the homepage

More and more often visitors are landing on pages deep in your website. The start page is losing its importance as a navigational starting point. That starting point has moved to the search engines.

Why do Google Webmaster Tools and Google Analytics Stats Differ?

The analytcs and SEO communities have been bubbling with comments, complaints and questions as to why the visit data in Google Analytics doesn’t match the newly available data in Google Webmaster Tools, Nikki has a go at explaining it.

Intranet support for emergency planning – the air flight ban in Europe

The recent situation in Europe gives an ideal opportunity to look at and assess the effectiveness of your Intranet in connection with crisis and emergency management.

Introducing Google Places

Local Business Center has been renamed and has received an update. Google are introducing interior photos (that they offer to take for free), QR codes, service areas.

For your reading pleasure… (week 9, 2010)

5 intranet trends for business managers in 2010

Janus lists 5 trends: metrics, mobility, social, task-based, usability. The same 5 equally apply to any web-based activity, not just intranets…

Is collaboration enough to connect-the-dots?

Some good solid advice on what components are needed to make collaboration capable of “joining the dots”. I’d add a 5th component to the list in the post – Low barrier to use. The easier it is to jump in, the more likely both people and content will be there. If it’s too awkward, complicated, or forced, then the other 4 components are going to under-deliver.

Every CMS fails and what you can do about it

Your content management system facilitates your publishing processes. That process changes over time, but not your CMS resulting in it’s ultimate failure as a tool. Three good bits of advice towards the end should you realise and accept the fact that your CMS is going to fail you.

Google’s SEO Report Card

Google did an internal assessment of 100 of their product pages against a whole load of SEO related criteria. Initially this was just an internal document, but Google have had the wisdom to realise this gem of a document to the big wide world. More interesting than Google’s own poor score for some criteria, the criteria themselves.

A Wiki of Social Media Monitoring Solutions

At the time of writing this wiki page listed 130 different social media monitoring tools, both free and paid. One to bookmark.

For your reading pleasure (week 5, 2010)

Your business blog needs to be written for children

Most business websites are unreadable. You don’t need to “dumb down” your content, you just need to make it readable

Tax on What? Taxonomy on the Intranet

Oliver talks us through how an intranet folksonomy and taxonomy can work together. Combining their respective strengths can compensate for the other’s deficiencies

Recruiters really care about your online reputation even if you don’t

The information about you that is discoverable online is a potential time bomb for many. Once something is out there, it’s not always straight forward to wipe it away.

Google Economist Explains Why You Won’t Pay For Online News

Graham argues, backed up by search data, that reading the news online is a work-time activity, and that workers reading news as a distraction from other tasks won’t be prepared to pay for it.

Confessions from an Annoyed yet Modern SEO

Another week, another good post from Jesper. The days of the fast lane to SEO optimisation have passed. You need good content, good analytics, and a good understanding of what your target audience wants.

Using the hReview Microformat for your Review Pages

Google will be using on-site microformats increasingly often to produce rich snippets in search result pages. This is a great walk-through for those wanting to implement the hReview microformat for reviews on their site.

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