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James Royal-Lawson

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For your reading pleasure… (week 11, 2010)

Matt Cutts Interviewed by Eric Enge

Matt and the Google Webmaster Central blog are excellent sources of information regarding how Google works and what you should be doing. This is a long and interesting interview and gives some useful answers to a number of questions. For those of you who don’t the patience to read the full interview there’s an illustrated summary available.

Best Practices for Your Google Local Business Centre Listing

Claiming and looking after your Google Local Business Centre (Googles lokala företagscenter) listing is an important part of maintaining your web presence. This post gives some good suggestions as to what you should be doing.

SEO breadcrumbs for site hierarchies in Google

A while ago Google started displaying breadcrumbs on some snippets in their search results. It’s an area that’s crying out for some web standards. This excellent and detailed research by Simon is the closest thing to a standard for breadbrumbs and Google that I’ve seen.

Facebook Sverige 2010 – 1,2 miljoner nya medlemmar på 10 månader

Swedish blog post by Simon Sundén which gives some interesting statistics about Facebook use here in Sweden. One area highlighted by Simon is the relative growth in the 35+ age group.

For your reading pleasure… (week 8, 2010)

Q&A with Jakob Nielsen and Kara Pernice

Basically plugging their new book, but nevertheless gives you some insight into eye tracking usability testing (and some points to agree or disagree with if you’ve performed some eye tracking testing!)

The Olympics Impact on Google Search Results

The start of the Winter Olympics gave us the opportunity to sit back and observe Google deal with a news event as it happened. James takes us through Olympic searches from before, opening day, and during the games.

Global Social Media Checkup

47 slides of insight into Fortune Global 100 companies and social media. It includes some good “checklist” like advice towards the end too.

The Incidental Publisher

People with no experience creating & publishing your web content. Can your brand and your organisation really afford to have such an amateurish web presence? Using a CMS for decentralised publishing is not necessarily the Good Thing you thought it was.

Google Analytics for Facebook Fan Pages

Something that has been a bug-bear for many people for a fair while is how to get some more analytics from Facebook pages than is offered by Insights. This clever idea opens the door to Google Analytics data from your fans.

For your reading pleasure (week 4, 2010)

Common and real concerns about intranet micro-blogging

Oscar de-bunks, with the help of some sociology and communication theory, a few of the most commonly aired concerns regarding the using of micro-blogging as an intranet tool

Top 5 Misconceptions about How Social Media traffic Converts

Jesper helps explain how social media is not a direct sales channel that converts instantly, instead it’s part of your wider, long term, distributed web presence.

Survey Results: Impact of Blogging on Search Engine Optimization

Lots of interesting quotes and stats in this survey summary. Not just blogs, but regularly publishing & promoting relevant content has a “direct” impact on SEO.

Should a Blog or Twitter be Your Social Media Hub?

As I wrote in the comments of this post, I think it’s possible to switch out “social media efforts” for “distributed web presence” in what Jason Baer says.

5 Ways to find out if an SEO is lying to you

There’s a lot of money being spent ineffectively on SEO by misinformed and under-informed website owners. This post gives 5 useful “oh oh” signs to look for.

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year

The way in which we consume the Internet is continuing to evolve. Be careful with the table at the end of the article, Australia is top – but they only surveyed 10 countries.

Facebook: Fastest growing web site of all time

Facebook: Fastest growing web site of all time

Start-ups are winners at social media

…or alternatively I could have written Incumbents are doomed to fail at social media.

At The Really Realtime Disruptive Media Conference in October 2009, Lesley Pennington, CEO and founder of Bemz, gave a presentation explaining how, thanks to social media, she had suceeded in creating a successful and profitable company.

As an Internet start-up, Bemz was at an instant advantage over older, incumbent organisations. There were starting with a clean slate. No baggage. No existing corporate culture. No massive shift in existing behaviour needed. No explaining “complicated” (read that as “everyday”) web concepts to C-suite executives who forged their careers before the Internet became mainstream.

This is why Internet start-ups & small businesses can leap-frog incumbants with their web-presences.

Unfortunately for old and established companies, I fear the only hope is for a generation shift – to wait (or to push) for the non-web-enabled executives to be replaced by their (younger) web-enabled equivalents. (Lisa Welchman discusses the C-Suite problem in great detail in No Chief Web Officer Required.)

By and large, the older executives are old dogs who are not going to learn new tricks. To them, both web strategy and web presence will remain a tactic, a side issue, rather than a strategy

They will not be able to convert their organisations into fully web-enabled enterprises with all the benefits it brings. That task, for this generation at least, is left to the start-ups and small businesses such as Lesley Pennington’s Bemz.

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