James Royal-Lawson


11 Articles worth reading… (Spotted: Week 19-20, 2010)

Free SEO Copywriting Report

Related to my SEO Checklist/SEO Guidelines for content writers Brian Clark has covered similar ground and gives some good advice in his PDF. (although ultimately it’s an advert for their automated product – Scribe)

Blog Title Optimization: 6 Simple Steps for SEO Copywriters

More SEO writing tips, this time Dan Zambonini gives some blog post title tips. No reason why his advice should be limited to blogs, although he’s missed the chance to optimise the <title> seperately – giving the chance to hit a bit of a balance between humans (readability) and machines (findability)

Why use a hierarchical, hyphenated URL structure?

Another good, educational article in LBI’s “FAQ” series. They are good to have in stock to share when someone comes with a “why?”. Full marks this time for the use of cheese in the example.

Google Experts Answer your SEO Questions

A gang of 5 Google experts do some straight talking and provide a few to-the-point answers for web managers.

Intranet content manifesto – 2nd draft

An updated Intranet content manifesto. Nice idea – not guidelines or rules, but a manifesto. It’s been increasingly popular to produce such “manifestos” for varies topics. It’s a good way to build up some common ground and a feeling of inclusion

The Generation Gap in Your Office

The Rise of Gen Y (Millenniums) in the Workplace – Your Company’s Communication is About to Change.. An American infographic; but the pattern is the same in the UK/Sweden (and many other countries)

A Case Study on Enterprise Microblogging (PDF)

A write-up of the launch of enterprise “microblogging” (ie Status updates) within a 150 employee company in September 2008 (the study itself covers a period of March 2008-March 2009”.

Safe landing – a review of the direct deposit banking experience

In-depth article about direct banking, usability & eye tracking. James Breeze takes a look at landing pages & form completion.

7 ways to improve your call to action

We’re seeing time and time again in eye tracking studies just how little time people spend on landing pages before making a decision. This Conversion Room blog post from Google gives a whole load of tips and further reading.

What iPads and Tablets Mean for Web Analytics

Death of the dashboard & the age of segmentation? We interact with the Internet differently though mobile devices and tablets than we do through “traditional” computers – This makes understanding visitor behaviour and statistics a whole lot more complicated. Throw in that people “jump” between devices and we’re doomed!

Google Font API & Interview

At I/O one of the things Google launched was Google Font Directory… It’s Basically @font-face using Google’s resources; it’s nothing revolutionary, but it will be useful from a speed viewpoint.

6 Articles worth reading… (Spotted: Week 14, 2010)

Eye Tracking and Web Usability: A Good Fit?

A detailed and soba look into the neurology behind eye tracking studies and specifically it’s application to web usability testing. If you’re in Sweden/Stockholm then you can get a hands on experience of eye tracking at one of these upcoming free eye tracking workshops.

Understanding the Mechanics of SEO as both Art and Science

Some good SEO tips, including: “You are not in competition with a search engine – you are in
competition with your competitors.”

Evaluate Editorial Impact Using Google Analytics

Practical advice about how to evaluate Editorial Impact of web or intranet content using Google Analytics. Measure more people! measure! Fredrik Wackå has written a (Swedish) blog post in response to Lars Johansson’s article I posted the link to here yesterday. Some good practical points.

Micro-blogging behind firewalls – our work on Yammer

A collection of (research) papers about corporate microblogging, including ‘following, ‘acceptance’, and ‘incentives’ produced during a year of studying by Jun Zhang.

How Consumer Attitudes and Behaviors are Shaped in Social Media: 10 Essential Rules You’ve Never Heard – But Need to Know

A refreshingly different “do this in social media to succeed” article by Taddy Hall. Itching to know more about the empirical data he mentions and that backs up some of his advice.

Adding image information to a Sitemap

Earlier this week Google announced the addition of image data to sitemap entries, including
title and caption. This is going to be another piece of your SEO jigsaw in times of blended search…

For your reading pleasure… (week 12, 2010)

Scrolling and Attention

Although many have said that Nielsen’s conclusion is obvious – “what’s most important for the users’ goals or your business goals should be above the fold” – there are also many who still claim that the fold doesn’t exist. It’s does, it’s just much more complicated than it used to be.

Eye Tracking: Best Way to Test Rich App Usability

A great overview of eye tracking and it’s benefits by three eye tracking and usability experts. It has a part to play in many different types of usability (and design) testing.

Conversation Manager vs. Community Manager

John discusses two different roles – that of a conversation manager and that of a community manager. It’s both interesting and useful to see these roles as separate. Arguably all companies need a conversation manager, but not all need a community one.

Why I don’t get SEO and A Beginners Guide to Keyword Research

Two posts under the same heading. Great fun to contrast the two posts. One is the view of an owner of a web design agency, the other a guide by someone with specific and in-depth experience of helping companies improve their bottom line by SEO. Paul is not wrong in all his post – I too believe in web standards and user experience – but, we live in a world full of humans and machines. The machines are also one of your target audiences. It’s not all about good content and making your site “accessible to search engines”. There’s a balance to be found.

Free Eye tracking workshops in Stockholm

Together with Weekend i’ll be holding a number of eye tracking workshops in Stockholm, Sweden (both in Kista and on Södermalm) between the 13th of April and the 7th of May 2010.

The half-day workshops are aimed at web/intranet managers and will be held in Swedish (or English if requested). You will, along with a few other companies or organisations, get to experience how eye tracking analysis works in practice, including testing your own site. As a spring-gift to everyone, the workshops are being held without charge.

Book your place!

Book your place now via Weekend’s booking form.

More specific details about the workshops, including exact times and dates, as well as an overview of Weekend’s Eye tracking services can also be found on the booking page.

Update 2011-03-18

It’s almost a year since we ran this well-received series of eye tracking workshops. Although there aren’t any specific workshops planned for time being, it’s always possible to arrange one. Just fill in the form on our Eye tracking usability testing page.

For your reading pleasure… (week 8, 2010)

Q&A with Jakob Nielsen and Kara Pernice

Basically plugging their new book, but nevertheless gives you some insight into eye tracking usability testing (and some points to agree or disagree with if you’ve performed some eye tracking testing!)

The Olympics Impact on Google Search Results

The start of the Winter Olympics gave us the opportunity to sit back and observe Google deal with a news event as it happened. James takes us through Olympic searches from before, opening day, and during the games.

Global Social Media Checkup

47 slides of insight into Fortune Global 100 companies and social media. It includes some good “checklist” like advice towards the end too.

The Incidental Publisher

People with no experience creating & publishing your web content. Can your brand and your organisation really afford to have such an amateurish web presence? Using a CMS for decentralised publishing is not necessarily the Good Thing you thought it was.

Google Analytics for Facebook Fan Pages

Something that has been a bug-bear for many people for a fair while is how to get some more analytics from Facebook pages than is offered by Insights. This clever idea opens the door to Google Analytics data from your fans.

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