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contentstrategy

A collection of 11 posts

contentstrategy

16 Articles worth reading… (Spotted: Weeks 1-2, 2011)

This edition’s collection of links includes posts related to: Intranets, UX, Web design and web development, web strategy and web tactics, Analysis and eye tracking. Intranet Round-Up of Intranet Trends for 2011 To save you visiting several blogs to get a grip of what’s hot within the world

No more writing for the web?

Below is a transcript of an exchange between myself and Per Axbom on the Beantin Facebook page earlier this week. The conversation is in response to this blog post: Why it might be time to stop writing for the web by Tamsin Hemingray at iCrosing. Interesting post, and I agree

7 Articles worth reading… (Spotted: Week 32-33, 2010)

Why Your Web Developer and SEO Keep Asking You For Content Anyone involved in creating or managing a website has had “the content problem”. This excellent article lists all the reasons why we should keep on nagging for that content to appear as early in the process as possible. Reductionism

contentstrategy

Curation is king

Andy Warhol was wrong. We’re not going to be famous for 15 minutes. We’re each going to be famous for 15 People. Quote in reference to Curation being the king, not Content. Taken from Content Is No Longer King: Curation Is King by Steve Rosenbaum.

contentstrategy

Scribe SEO gives guidelines 100%

Scribe versus SEO Guidelines As an experiment, Jon Buscall wrote a blog post following my SEO guidelines for copywriters. He then tested it with Scribe. Scribe is a software service that analyzes the content and tells you how to tweak your content to get better search engine rankings. As a

10 Articles worth reading… (Spotted: Week 21-22, 2010)

The need for speed on the Web “Customers are highly highly impatient” – Page loading times aren’t just an search engine optimisaton factor, people know what they want, and they give your page very little time to deliver it before moving on… Efficiently Rendering CSS The art of optimising page

contentstrategy

SEO guidelines for content writers

Last week I published an SEO checklist for content writers. Here is some additional, practical, information and tips that expands upon that SEO checklist. Just like the checklist, I’m not claiming this is a definitive guide, but sharing these guidelines with your content writers will help you go a

5 Articles worth reading… (Spotted: Week 18, 2010)

How do you write good copy for your website? By an interesting co-incidence Econsultancy publish this article the same week as I publish my SEO Checklist for content writers. It’s got some points, but to be honest I think it’s way too technical to be really useful for

SEO checklist for content writers

A situation that repeats itself again and again is that those asigned the task of writing content for websites are, well, writers of course. They aren’t webmasters or SEO experts. They are people who are good at gathering information and facts and producing great articles and content aimed at

contentstrategy

Readability Test Tool

Readability Test Tool This tool provides a quick way of testing the readability of your (english) content using a number of established readability indictors. Given the way we read online content, it is often best to create content that has a readability level suitable for children.