16 Articles worth reading… (Spotted: Weeks 1-2, 2011)
This edition’s collection of links includes posts related to: Intranets, UX, Web design and web development, web strategy and web tactics, Analysis and eye tracking.
Round-Up of Intranet Trends for 2011
To save you visiting several blogs to get a grip of what’s hot within the world of Intranets, this article conveniently groups it all together for you in one post.
New BBC Site Search
Just before Christmas the BBC has launched a new enhanced site search. This is a detailed write up of what they’ve done and why. There’s a lot of useful information here that could be applied to intranet and enterprise search solutions.
Thoughts on a mobile phone enhanced intranet
A blog post talking about mobiles, intranet, QR codes, and location based services was bound to get my juices flowing. Kristian outlines a number of interesting possible applications for the enhanced mobile intranet of the not too distant future.
Silo-busting & customization in the digital workplace
Jane starts a discussion about breaking down Silos by using customization. This sparked a great discussion in the comments between Kristian Norling (featured in my previous recommendation above), myself, and Martin Risgaard on how to break down the geographical silo.
User experience, Web design, and web development
Dying Being Ignored, and You Should Be Very Worried
Long post about the death of RSS. I don’t agree. Completely. Yes, RSS and the browser is a dying combination – but with tablets and the age of curation, RSS has a healthy future as part of the wiring beneath the scenes. Non-techies/non-curators can blissfully ignore it but still reap the benefits. This week Kroc followed up his post with this constructive reply.
Responsive Web Design: What It Is and How To Use It
If you haven’t yet heard about responsive web design, then this article on Smashing Magazine is a good and information-rich place to start. We’re rapidly moving away from the one-size-fits-all website.
QR Codes Improve Web Access
I love this example of QR codes. It’s a wonderful example of an application of technology that benefits everyone involved. The teacher has more time for teaching (rather than just making sure everyone has typed in the right URL), the kids take to it like fish to water. It also gives a use for QR codes without using mobile phones.
Static Footer Bars – Web Navigation Trend
James gives some calm and thoughtful analysis of fixed position footer toolbars from the viewpoint of web navigation.
Web strategy and web tactics
Future Integrated Communication From A Digital Perspectiv
Yet more wise words from Johan. Even though there are many of us that bang on about how a web site needs to be focused and task based, the corporate world at large is a number of years behind in it’s thinking. We’ll get there. I’d expand upon Johan’s recommendation of moving 10% of your media budget to content by clarifying “content” to include web management – you content needs to be lovingly dealt with.
How does content strategy differ from corporate communications strategy?
Detailed post from Diana, and especially worth reading on the back of Johan’s post above on integrated communication.
The Web Is a Customer Service Medium
Niche walled gardened channels are forming – from Apps to Gaming worlds – but one thing will remain – the web is where people will go to complain.
8 things every marketing technologist should know
I often try to explain to people that the web isn’t simple. Yes, some tools make aspects of the web accessible and easy – but building and running a successfull web presence involves a huge list of competences. There’s hardly a discipline that isn’t touched. This post features a (non-exhausive) list and diagram of skills needed for a marketing technologist (you can switch that term for your web-title of preference)
Därför blir ditt företags webbplats aldrig färdig
Why your company’s website will never be finished. Something worth saving and remembering from this Swedish post is Magnus’s three focus areas he recommends spitting idea’s up into: improvements that bring more visitors, improvements that convert more visits, improvements to your products and services.
What’s the Future of Mobile Search and SEO?
Mobile search is another aspect that we need to consider and work with. Here are some trends from SEOmoz. Don’t agree with the “single set of SERPs” claim. I don’t see, and I don’t see it being a trend either. Quite the opposite.
Analysis and eye tracking
Mouse Eye Tracking – How useful is it?
If any of you have heard me talk about usability testing with eye tracking, you may also have heard me say how worthless mouse tracking is as a substitute for real eye tracking. Here’s an article that backs that up.