7 Articles worth reading… (Spotted: Week 44-45, 2010)
Photos as Web Content
Anyone who has done any eye tracking tests knows how true this Alertbox article from Nielsen is. Visitors to your site only pay attention to images that are relevant to their task, other pictures used to “make the page pretty” (and indeed banner ads) are ignored. Flash film on start page? ha!
Google Instant Previews – Eye tracking shows it’s game changing
Some eye tracking testing of Google’s new Previews feature. It basically supports what I’ve suspected. Once a user has learnt that the preview feature exists, it’s a game changer. How your site looks in this preview is going to become crucial, and another thing to check as part of your regular routines.
New data proves your mobile marketing strategy must include Android
Gone is the time when you could make an iPhone app and consider your mobile strategy done and dusted. Ignoring Android is becoming the modern-day equivalent of making a web site “Internet Explorer Only”.
Intranet strategy – planning a successful intranet
Do you have an intranet strategy? Far too few organisations actually do. Toby Ward outlines a strategy, offers a methodology and even a model. Must be Christmas!
Intranets in 2011: a turning point
Extended “highlights” by Jane McConnell from the soon to be released Global Intranet Trends 2011 report. Highlights of the highlights: Governance more important than ever, employee generated content and collaboration are essential, people focused, accessible, real-time.
Could Yammer be the death of your organisation?
An alarmist title to this article, but it does have a good message – Enterprise collaboration is here, you can’t ignore it, and you need to have suitable policies in place. What the article doesn’t do though is give you much advice regarding governence of networks like Yammer. I’ve got a blog post brewing about that.
The Art and Science of SEO Site Audits
Nice overview of SEO Audits from Search Engine Watch – Even for the non-expert this is useful to show just how many factors are involved in auditing a site, and also a reminder of how important it is to take care of your SEO (even more so during redesigns!)