6 Articles worth reading… (Spotted: Week 34, 2010)
The business case for social intranets
To quote Oscar: “Most people will come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds & micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention of bringing the paradigm shift in how we communicate & collaborate that is taking place on the web to the very core of how enterprises are operated & managed.”
The significance of enterprise microblogging (or “microlearning”). Not only does it state the importance of status updates in the workplace, but also gives a number of practical examples of their use.
Does news add any value to an intranet?
Time after time when we look at intranet stats and surveys we see the evidence that employees just aren’t that interested in news articles – they want things (especially on the start page) that help them get their jobs done.
User behavior in SERPs. Eye tracking study July 2010
This translation of a Spanish eye tracking study shows how people’s intentions (they tasks they are trying to complete) affect their behaviour when viewing search engine result pages.
Santa Barbara Zoo launches smartphone technology
Using QR codes is a cost-effective and straight-forward way to improve visitor interaction at zoos and museums. Hunt down relevant content (perhaps it’s already on your site?) and print some new signs plus some guides for visitors explaining how to scan the codes.
Halfords: mobile site review
Lots of things here that Halfords could improve and tweak. Interesting to see the start of a trend for “collect in store” (rather than “buy via mobile”). It’s a mistake though to prevent mobile users from accessing the regular “desktop” site.