Beantin

James Royal-Lawson

8 Articles worth reading… (Spotted: Week 27-28, 2010)

The Real Life Social Network v2

216 slides, takes about 20 mins to view and read; but it’s worth it. It’s where we are heading. With this kind of insight, working at Google, you can start to understand that Google producing a Facebook killer isn’t at all unbelievable or unrealistic.

That website costs how much?

Oh my, I think I’ve found true love! Brandon Godwin (and David Hobbs in the comments) have written some incredibly wise-words. Client expectations of what is needed for the perfect web-presence, and the price they are prepared (or have budgeted) to pay are both too low.

Are We Not Context Strategists?

We’re seeing argument after argument about which discipline lies at the top (or bottom) of the pyramid – “xxx is king”. What we should be doing is concentrating on linking these skills horizontally in order to help organisations get the best out of the web.

Forbes: How To Create A Customer Advocacy Program

“Social media doesn’t scale. That’s right, social media doesn’t scale.” says Jeremiah. He goes on to say that your community managers will always be outnumbered by your customers. You need to have a strategy that does scale. His suggestion: Customer advocacy programs.

Innovation: Shrewd search engines know what you want

New Scientist writes “unfortunately eye-tracking hardware is expensive, and few people use it.” …Not a good reason to use inaccurate mouse-data. Read this explanation of mouse-movement correlation problems from Acuity ETS.

Few Facebook users notice ads on News Feed

An eye tracking report concludes that few Facebook users notice ads on News Feed page, but the majority look at status updates from pages they are fans of. But, with 31% looking at ads in the right hand column they are a really cost effective form of advertising.

Millennials will make online sharing in networks a lifelong habit

Millennials will make online sharing in networks a lifelong habit… or at least that’s their intention right now.

5 Key Trends of 2010: Half-Year Report for The Web

Readwriteweb takes a look a what they consider to be the 5 Key Trends of 2010 so far. A fair chunk of their “trends” are actually “events”, but it’s a worthwhile “year-so-far” summary.

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