12 Articles worth reading… (Spotted: Week 22-27, 2011)
For your reading pleasure this time, a collection of links (with summaries) including articles related to: web management, SEO, intranet, UX.
The web is critical. The web team is not
”According to a McKinsey report, From 2004 to 2009, the Internet’s contribution to GDP in mature countries averaged about 20%.” – just think how much it could be if more organisations made good, well managed use of it!
Greenpeace R2D2 QR Code
I’ve read a fair few good things have been said about aspects of Greenpeace’s “Volkswagen” campaign – but they haven’t done a good job of using QR Codes. Yes, it looks good on R2D2’s side, but (amongst other problems) the code leads to a non-mobile version of the site…
Härmed anmäler jag Riksdagen för brott mot lagen | Emanuels randanmärkningar
The new “cookie law” came into force on July 1st here in Sweden, basically making pre-approval of cookies a requirement for a website (with some fuzzy not clearly defined exceptions). Have you adjusted all your (Swedish) sites? A draft recommendation of what to do to comply is available from IAB Sweden.
The Web Is Not A Farm! It’s Time To Tear Down The Silos
All hail the generalist! Conferences covering every “Silo” seem to be talking about how the Silos that exist in web [well, business…] have to be broken down. Unfortunately a lot of time, it is the Silo topic of the conference that paints itself as “right” and it’s all the other Silos need to be broken down. Thankfully, Kristina Mausser writes some sense. All hail T-shaped people and generalists!
A Comprehensive Website Planning Guide
Some nice parts in this Guide from Smashing Magazine. Unfortunately, it’s missing some really important aspects. What about migration? Most companies aren’t start-ups with no existing digital presence. What about SEO? Keyword research? Taking care of redirects? And then a big miss – usability testing?
Five years from now, there’ll be no such thing as a webpage
Well, no – but kind of. Yes, social (networks, content & search) will continue to make huge changes to how we consume (create and share) content – but the hub of the internet will still be pages.
UX, IA & Testing
“Come as you are” – Part 1: The Reckless years
A series of blog posts sharing stories and experiences from 13 years of working with Information Architecture. Martin is currently the lead IA and UX architect for The Guardian.
Changing the Guardian through guerilla usability testing
Examples of Guerrilla usability testing from the lead UX/IA at The Guardian newspaper in the UK. Although it’s a compliment to “proper” testing, there’s really no excuse for doing no testing at all when it’s so simple, quick (and low cost) to just get out there and collect some data!
Getting “Pure” Search Results
Some tips about how to get “clean” non-personalised search results. Useful for research. I particularly like Scroogle – allows you to search Google as a “Google virgin”.
Why Google SERP CTR studies are a waste of time
We all know how “ranking number 1 in Google” is a silly phrase these days. This article does a good job of looking at patterns in click through ratios of SERPs and analysing the behaviour. You even get a reminder of some good housekeeping tips for improving your snippet.
Intranet & Collaboration
Does your intranet make a difference for your customers?
Nice reminder from Jane that the intranet should be helping you help your customers. In particular I like the example at the end of the post where she quotes a large bank that broke their workforce down into 3 groups: front line, back office, and analytical. All of which have very different expectations and needs from the intranet – and require different strategies (and tactics)
The multiplier effect
A blog post on the Economist Blog about social collaboration platforms as a talent-centred ecosystem for organisations. They talk of “T-shaped brokers” with deep specialist knowledge (the vertical bar) and a desire to collaborate (the horizontal bar). I’ve dubbed a variation of such people as “super-creators” previously.