Beantin

James Royal-Lawson

6 Articles worth reading… (Spotted: Week 14, 2010)

Eye Tracking and Web Usability: A Good Fit?

A detailed and soba look into the neurology behind eye tracking studies and specifically it’s application to web usability testing. If you’re in Sweden/Stockholm then you can get a hands on experience of eye tracking at one of these upcoming free eye tracking workshops.

Understanding the Mechanics of SEO as both Art and Science

Some good SEO tips, including: “You are not in competition with a search engine – you are in
competition with your competitors.”

Evaluate Editorial Impact Using Google Analytics

Practical advice about how to evaluate Editorial Impact of web or intranet content using Google Analytics. Measure more people! measure! Fredrik Wackå has written a (Swedish) blog post in response to Lars Johansson’s article I posted the link to here yesterday. Some good practical points.

Micro-blogging behind firewalls – our work on Yammer

A collection of (research) papers about corporate microblogging, including ‘following, ‘acceptance’, and ‘incentives’ produced during a year of studying by Jun Zhang.

How Consumer Attitudes and Behaviors are Shaped in Social Media: 10 Essential Rules You’ve Never Heard – But Need to Know

A refreshingly different “do this in social media to succeed” article by Taddy Hall. Itching to know more about the empirical data he mentions and that backs up some of his advice.

Adding image information to a Sitemap

Earlier this week Google announced the addition of image data to sitemap entries, including
title and caption. This is going to be another piece of your SEO jigsaw in times of blended search…

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