Google Analytics is used by over 30 million websites, including 1 in 4 of the world’s top websites. Given that you’re reading this article, I’m going to guess that one or two of those 30 million websites are websites you have something to do with.
Buffer say that they lost nearly half of their social referral traffic in the last year. I’m going to do one of those annoying things and not answer the question I pose in the title. I don’t have access to Buffer’s data so I can’t give you any real insights.
What I will do is give you some ideas about how to dig deeper into these kinds of “oh my!” moments that you find in your analytics data. Sometimes it’s too easy to take figures at face value, panic and draw the wrong conclusions.
From version 8 of the Safari web browser the navigation timing API is supported. This marks the last of the major browsers to include support. It will also see navigation timing supported in iOS.
Whether you have a responsive website or not, the chances are these days that you have a significant chunk of visitors accessing your site from a mobile or over a mobile network.
But how fast is your website for these mobile visitors?
In web analytics we usually focus on things that have happened – visits, visitors, pageviews, events, conversions. You generally know what your most popular pages are. You probably have a good idea of the most common paths through your site.
How about taking a look at what isn’t happening?