There’s been an increasing interest in internal corporate communications tool Yammer, but in more recent times that interest has jumped. Having noticed this spike in interest Per Axbom decided to investigate. Per created a survey using Wufoo and asked people in his network who used Yammer to take a few minutes to complete it.
Although there are a number of products that occupy a similar space in the market (Present.ly and Socialtext to mention just two), Per chose to investigate Yammer as it was the tool he is most familiar with, and because he wanted the answers from each company to be comparable – which wouldn’t be possible if several tools were surveyed simultaneously.
After 9 days, and just over 30 responses, Per has published his initial findings.
- Yammer seems to be most popular in organisations of up to 50 people (over 75% of those who answered)
- Management are often aware that Yammer is being used, but the network is not being used so much for spreading information from the management team.
- By far the most common type of use was sharing information between colleagues.
- Very few search the history. Information is “here and now”.
- Generally respondents were not worried about the security of Yammer.
- Answers were divided regarding whether Yammer saves organisations money or not. Presumably few companies have a way of measuring this.
Per concluded that Yammer is potentially a revolutionary tool for intranets, in a similar way to how WordPress has been revolutionary for public web publishing. Especially if it (or another similar product) opened itself up better to third-party adaptions.
I agree with Per. Yammer is wonderfully disruptive, and despite some flaws (such as it’s poor API, and potential security problems with the free version), it can help trigger a genuine shift in the way companies collaborate and communicate internally – both directly and indirectly.
The survey is still open. Per has decided to keep it open for a further 1-2 months. This gives more people at more companies chance to answer whilst still restricting the time-frame to keep the analysis relevant. Let’s see what the full survey says towards the end of the year.