Free Templates

Here you can find the free templates I’ve created all gathered together in one place. Most templates are available as vector graphic files and as PDFs. Usually there is a link to a blog post that gives more details and instructions. Go ahead and make good use of them!

Contextual research note-taking template

A template to help you when making notes during a contextual research obversation session.

svg Contextual research note-taking template

Download the template as a scalable vector graphic or as PDF.

Analytics note-taking template

A template to help you keep track of your analysis of web anaytics data. What did you see, what data did you look at.

svg Website/Digital metrics template

Download the template as a scalable vector graphic or as PDF.

Go/No-go decision for website content

This template is designed to be used at the idea stage. By getting the content owner to consider each point on the template and provide details, you help them meet a standard set of requirements. It puts in place an open and clear way of showing your organisation what you, the manager of the website, requires of each (new) page.

svg go no go decision for website content template

Downloadable as a scalable vector graphic or as a PDF.

Read the accompanying blog post: Template: Go/No-go decision for website content

Website/Digital metrics template

A template to help you decide and design your web and digital metrics. Ideal for a small business owner or website manager.

svg Website/Digital metrics template

Download the template as a scalable vector graphic or as PDF.

Read the accompanying blog post: Template: Choosing web/digital metrics

Strategy for social media

A template to help you formulate your thinking around how your organisation will use social media and why.

svg template for social media strategy

Downloadable as a scalable vector graphic