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Posts by James Royal-Lawson tagged with usability

Beantin Webbkommunikation is +46735931654, Stockholm-based digital strategist and web managerwebbkonsult, webbrådgivare

On this blog you can find articles that cover web strategy webbstrategi, intranets intranät, trends (often with a Swedish twist), analytics, and running an effective web presence. Check out my most popular posts.

Have your ever used that system? Well, I wish you luck. It’s so difficult to understand that I lost my temper today and began to cry A user on a system they have to use as part of their job. It’s unacceptable what we make people put up with. Stupid bloody system as Jonas Söderström puts it.

14 Articles worth reading… (Spotted: Weeks 10-12, 2011)

For your reading pleasure this week, a collection of links (and summaries) including articles related to: Social media, UX, intranets, SEO and web analytics.

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Plain english please!

Plain language is better for usability. Giving things descriptive, clear and to the point labels will help users complete their tasks easier.

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Most of your webpage is irrelevant
Provocative title, yes, but as you can see from the eye tracking heat maps above - when a user lands on a page trying to complete a task, they ignore everything they don’t consider helpful in completing that task.

Left-hand image
The left-hand heat map shows 3 people looking at the start page of a Swedish council’s website without a task. They were just told to take in the page - a test I call first impressions. Without a task, people look everywhere - fixating on headlines, menus, and faces across pretty much the entire page - even scrolling to look below the fold.
Right-hand image
The right-hand heat map shows where 3 people fixated on the same page, but this time they were given a specific task. Their focus is entirely on the horizontal menu. They presumed the menu to provide the next step in completing their task. Everything else was ignored. Nothing else was expected to be able to help more than the main menu.

Normal behaviour
This is not a one off. This is what I see every single time I test a web site where the user has a task to complete. The exact places they look varies with the task, but searching the page for keywords almost always begins with what is perceived to be the main navigation. 
How much of your start page is irrelevant and ignored?

Most of your webpage is irrelevant

Provocative title, yes, but as you can see from the eye tracking heat maps above - when a user lands on a page trying to complete a task, they ignore everything they don’t consider helpful in completing that task.

Continue reading »

13 Articles worth reading… (Spotted: Week 6-7, 2011)

This time, a collection of links (and summaries) including articles related to: Social media and social search, web strategy and web management, Optimisation, usability testing and Eye tracking.

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12 Articles worth reading… (Spotted: Week 42-43, 2010)

Information Architecture 101: Techniques and Best Practices

A great “briefing paper” from Six Revisions, intending to raise awareness of the discipline with designers.

Mental Models

The latest Alertbox post covers what users think they know and how that affects their behaviour. Users, designers and developers all have differing mental models. You need to work with conformity not against it, and gently adjust the mental models of your visitors and users.

10 essential usability guidelines for websites

If every website followed the ten points in this list, i’d suddenly have hardly anything to complain about any more. Well, perhaps not *hardly* anything - more like “less”.

How Yammer Won Over 80% of the Fortune 500

Yammer boasts that 80% of the Fortune 500 use Yammer. I wonder how many of those 400 companies have adopted Yammer as their official, or main, collaboration platform?

How I learnt to stop worrying and love enterprise microblogging

Nice case describing how Yammer took flight at AXA Australia in just the few months since August.

Information flow part 3: Why persistent links are important

I’m really enjoying Kristian’s series of posts about aspects of his work over the last couple with the intranet at Region Västra Götland. This particular post goes into the details of how they’ve tried to deal with managing URLs and links across multiple systems.

How we improved our intranet search experience

Luke describes how they implemented and tweaked their Intranet search (using a Google Search Appliance). Some good lessons-learned and insights that anyone dealing with intranet search can make use of.

Report: iPad Is an Enterprise IT Triple-Threat

The headline talks about iPad (and thereby iSO) but the report concludes that Android and HTML5 should also be prioritised. I’m going one step further than Forrester and saying prioritise HTML5 and Android. Plan for mobile/wireless working and plan soon.

How Google tested Google Instant

An insight into how Google tests it’s products (before launch in this case). What I find interesting is that normally Google uses eye tracking whilst testing. It gives them real data to work with. In this case, Google Instant, they chose not to. Why? I suspect they did try, but realised that far too many people were spending too much time looking down at the keyboard whilst typing - and not looking at their instantly-changing search results.

How Facebook Decides What To Put In Your News Feed – These 10 Secrets Reveal All

Some useful testing into how Facebook decides what to display into your news feed. Would be interested though to know their source for saying “Top News is how a vast majority of Facebook users get their information”

20 Real Tips for Hiring a Social Media Consultant

A good list to help you separate the wheat from the chaff in the world of social media consulting. You don’t need to hold yourself religiously to all 20 points, but there is some really good, honest, to-the-point advice in Pam Moore’s post.

How Google dominates the Web

If you had any doubts about just how dominant Google are in our World of Web Stuff, then this Royal Pingdom posts shows you the stats in easy to consume pie-charts.


This work by James Royal-Lawson
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