Beantin

Social Intranets & digital natives

One particular statistic from the Swedish internet use report for 2011 was how everyone in Sweden in the 16-25 age group uses social media.

For a fair while we’ve been discussing the expectations of young employees in the workplace, but this statistic is about as big as a wake-up call as an organisation can get.

What gets shown in Facebook’s Ticker?

Facebook has rolled out their Ticker to all users as part of their September updates (if you haven’t got it yet, you soon will!).

Combined with other changes to the appearance of the news feed, this has raised a fair few questions from people about their privacy settings and what gets shown where.

Google Social search: followers and follows

This week Google rolled out a new feature to it’s SERPs and snippets when logged in. If you have a Google Profile and Google has indexed who you are connected to, there’s a chance that you will see a small profile picture along with a name and the text “shared this on <someplace>”.

6 Articles worth reading… (Spotted: Week 34, 2010)

The business case for social intranets

To quote Oscar: “Most people will come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds & micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention of bringing the paradigm shift in how we communicate & collaborate that is taking place on the web to the very core of how enterprises are operated & managed.”

8 Articles worth reading… (Spotted: Week 27-28, 2010)

The Real Life Social Network v2

216 slides, takes about 20 mins to view and read; but it’s worth it. It’s where we are heading. With this kind of insight, working at Google, you can start to understand that Google producing a Facebook killer isn’t at all unbelievable or unrealistic.

That website costs how much?

Oh my, I think I’ve found true love! Brandon Godwin (and David Hobbs in the comments) have written some incredibly wise-words. Client expectations of what is needed for the perfect web-presence, and the price they are prepared (or have budgeted) to pay are both too low.

Are We Not Context Strategists?

We’re seeing argument after argument about which discipline lies at the top (or bottom) of the pyramid – “xxx is king”. What we should be doing is concentrating on linking these skills horizontally in order to help organisations get the best out of the web.

Forbes: How To Create A Customer Advocacy Program

“Social media doesn’t scale. That’s right, social media doesn’t scale.” says Jeremiah. He goes on to say that your community managers will always be outnumbered by your customers. You need to have a strategy that does scale. His suggestion: Customer advocacy programs.

Innovation: Shrewd search engines know what you want

New Scientist writes “unfortunately eye-tracking hardware is expensive, and few people use it.” …Not a good reason to use inaccurate mouse-data. Read this explanation of mouse-movement correlation problems from Acuity ETS.

Few Facebook users notice ads on News Feed

An eye tracking report concludes that few Facebook users notice ads on News Feed page, but the majority look at status updates from pages they are fans of. But, with 31% looking at ads in the right hand column they are a really cost effective form of advertising.

Millennials will make online sharing in networks a lifelong habit

Millennials will make online sharing in networks a lifelong habit… or at least that’s their intention right now.

5 Key Trends of 2010: Half-Year Report for The Web

Readwriteweb takes a look a what they consider to be the 5 Key Trends of 2010 so far. A fair chunk of their “trends” are actually “events”, but it’s a worthwhile “year-so-far” summary.