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Beantin Webbkommunikation is James Royal-Lawson+46735931654, Stockholm-based digital strategist and web managerwebbkonsult, webbrådgivare
On this blog you can find articles that cover web strategy webbstrategi, intranets intranät, trends (often with a Swedish twist), analytics, and running an effective web presence. An alternative webmaster webbmaster central.
This autumn the use of QR codes in advertising in Stockholm has exploded. There are more codes visible now than ever before. Unfortunately the majority of them are poorly implemented.
If the QR code doesn’t add to the user experience, don’t use them!
During the summer months, Sveriges Radio, the public service broadcaster here in Sweden, broadcasts a series of programmes featuring talks by guest presenters. Sommar i P1, or “Sommarpratare” (“Summer talkers”).
On my metro train this morning, there was an advert for the radio series. What caught my attention was that it featured a QR code.
QR codes aren’t all about campaigns and coupons. They can quite easily be used to add value and to help customers/readers/visitors do what they’d like to to. I’m going to give you an example of how they can help improve sharing of printed articles.
Previously I’ve created and shared with you 5 social memetrackers using Twingly.
Now it’s time to present to you 5 Paper.li created “newspapers”. Paper.li organises links shared on Twitter into easy to read newspapers. You can create newspapers from Twitter lists, Twitter hashtags or advanced Twitter searches.
QR Code readers are as easy as pie on smartphones such as the iPhone and Android-based phones. The ZXing barcode app for those platforms does a great job of decoding almost everything you can throw at it. The story isn’t quite as happy for owners of other types of mobiles who have to use J2ME/JavaME applications.
