Beantin

19 Articles worth reading… (Spotted: Weeks 46-49, 2010)

7 Articles worth reading… (Spotted: Week 44-45, 2010)

Photos as Web Content

Anyone who has done any eye tracking tests knows how true this Alertbox article from Nielsen is. Visitors to your site only pay attention to images that are relevant to their task, other pictures used to “make the page pretty” (and indeed banner ads) are ignored. Flash film on start page? ha!

Google Instant Previews - Eye tracking shows it’s game changing

Some eye tracking testing of Google’s new Previews feature. It basically supports what I’ve suspected. Once a user has learnt that the preview feature exists, it’s a game changer. How your site looks in this preview is going to become crucial, and another thing to check as part of your regular routines.

New data proves your mobile marketing strategy must include Android

Gone is the time when you could make an iPhone app and consider your mobile strategy done and dusted. Ignoring Android is becoming the modern-day equivalent of making a web site “Internet Explorer Only”.

Intranet strategy - planning a successful intranet

Do you have an intranet strategy? Far too few organisations actually do. Toby Ward outlines a strategy, offers a methodology and even a model. Must be Christmas!

Intranets in 2011: a turning point

Extended “highlights” by Jane McConnell from the soon to be released Global Intranet Trends 2011 report. Highlights of the highlights: Governance more important than ever, employee generated content and collaboration are essential, people focused, accessible, real-time.

Could Yammer be the death of your organisation?

An alarmist title to this article, but it does have a good message - Enterprise collaboration is here, you can’t ignore it, and you need to have suitable policies in place. What the article doesn’t do though is give you much advice regarding governence of networks like Yammer. I’ve got a blog post brewing about that.

The Art and Science of SEO Site Audits

Nice overview of SEO Audits from Search Engine Watch - Even for the non-expert this is useful to show just how many factors are involved in auditing a site, and also a reminder of how important it is to take care of your SEO (even more so during redesigns!)

Tested: Java midlet QR code readers

QR Code readers are as easy as pie on smartphones such as the iPhone and Android-based phones. The ZXing barcode app for those platforms does a great job of decoding almost everything you can throw at it. The story isn’t quite as happy for owners of other types of mobiles who have to use J2ME/JavaME applications.

6 Articles worth reading… (Spotted: Week 34, 2010)

The business case for social intranets

To quote Oscar: “Most people will come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds & micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention of bringing the paradigm shift in how we communicate & collaborate that is taking place on the web to the very core of how enterprises are operated & managed.”