James Royal-Lawson

How we analyse web pages

Eye-tracking is a fascinating way of recording what we look at whilst reading and analysing web pages. Gaze-spot Heat maps overlay-ed over web pages show in stark reality how we behave. Nielsen concluded in 2006 that we browse a page in an F-shaped pattern, but that ‘F’ is the result of the traditional left-aligned menu page design. Take a look here and here for eye-tracking studies that go beyond the F-page.

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